Live Stream is a live video streaming platform that allows customers to broadcast live video content using a camera and a computer via the Internet, and viewers to play back the content on the web, iOS, Android, Roku and Apple TV. Live Stream requires a paid subscription for content providers to use; the former offered a free ad-supported service but no longer do so as of 2016. [4]

Live Current customers are Spotify, Gannett, the World Economic Forum, Tesla, SpaceX, NBA, RISD, Clinton Global Initiative, over 200 local television affiliates and thousands of others. [5] [6]

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Live Stream founded as Mogulus [7] in 2007 by Max Haot, Dayananda Nanjundappa, Phil Worthington, and Mark Korn Felt, and has offices in New York, Los Angeles, London, Zaporizhia and Bangalore. It started with a free streaming service, and introduced its white label “pro” service in April 2008 with Gannett as its first customer. In July 2008, Gannett invested in Mogulus with $ 10 million in funding. [8]

In May 2009, Mogulus new brand Live Stream. [7] in May 2014 being the company moved its headquarters from Chelsea to Brooklyn, New York. [9] Jesse Hertzberg was appointed CEO in April 2015 [10] with all four founders remaining with the company in senior roles.

Products and services

Live Stream provides a fully integrated end-to-end live video solution for customers of all sizes. They produce live production hardware and software switches, video and audio mixers, wireless HDMI streaming camera accessories, and a cloud-based broadcast and video content management platform. They also provide professional services for customers interested in a complete solution, a full-service professional production companies.


For entry-level customers, Live Stream manufactures transmitter, a product that customers can connect to any camera with HDMI video output. The transmitter serves as both a live video capture device and encoders, and automatically beams live video signal to Livestream cloud-based TV platform.

The consumer quality Live transmitter is limited in its functionality. There are no available via the web GUI that limit its overall configuration. Because it is locked to the Live Stream platform, it can not be used as an encoder for other services. Users may experience high latency and network connectivity problems with this entry level device.

Livestream also earn advanced professional and business customers with a variety of professional live switching boards they manufacture. Studio HD line is used for professional multi-camera productions. A live stream of the most popular models is the Live Studio HD 550, an all-in-one portable switch that supports 5 camera inputs.

Computer software

Live Studio is the company’s popular professional live production software package. Studio can run on any computer, allowing broadcasters and producers to mix and edit a live video broadcast and deliver it to Live Stream and other cloud platforms. The software supports wired and wireless cameras, frame-accurate HD live switching with up to 4 multi-view displays, broadcast quality HDMI and SDI output and chroma keying.

The cloud platform

When the live video signal is transmitted to the cloud takes over Live platform. This cloud-based service used by broadcasters to manage and deliver their live video efficiently. The platform has a lot of features and functionality, including video played on all devices, adaptive video quality from HD down and live DVR functions.

Customers to Live Stream

Live Stream claims to serve over 10,000 paying customers and have poured millions of events in 2014. Its clients include The New York Times, Spotify, BBC, several professional and college sports leagues around the world, the Associated Press, and Tesla.Livestream has sent major events, including the European Space Agency’s Rosetta comet landing and the Times Square New Year’s Eve party.



In September 2009, Livestream started providing custom channel pages to stream events like concerts from China Grannis, [12] Pixie Lott, Eric Gales, David Gray, and Foo Fighters. These pages integrated live chat, Twitter and Facebook. On 30 October 2009, the Foo Fighters played their first internet only live concert from their studio Studio 606 in Los Angeles. [13] The viewers could interact directly with the band, ask questions, and request songs via a custom Facebook page with an integrated chat feature. [13] The band played two hours and 45 minutes of greatest hits to more than 150,000 viewers around the world. [14]

Rock band Saosin performed an exclusive acoustic performance live stream offices followed by a chat. [15] On September 16, 2009 Boys Like Girls played an interactive performance on Facebook and Livestream. [16] The following month, the American rock band Thirty Seconds to Mars, which is composed of actor Jared Leto and his brother Shannon Leto streamed a live interview with his fans, who were also available for viewing on the iPhone. [17] a store’s performance by rock band Motion City Soundtrack was streamed live from New Jersey record store Vintage Vinyl 20 January 2010. [18]

Livestream also broadcast a panel discussion between artists hip-hop and reggae. [19] The rapper Nas and reggae star Damian Marley discussed distant relatives, their album and documentary about the shared African roots of hip-hop and reggae. [19] DJ Kool Herc and Red Alert and dancehall legend U-Roy and dub producer King Jammy was also on hand to discuss the historical and cultural relations between the two genres of music.